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The New Trend of Renting a Bridal Gown

Oct 3, 2019 | By: AT ROMANCE BRIDAL

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Finding a wedding dress is a top priority for every bride. There are many ways to purchase the right dress — retail websites, consignment stores, and of course, traditional bridal shops, but do you know renting a wedding dress is now a new trend?

 

“I didn't want to bother with purchasing a wedding dress and get it tailored, so I was looking for a rental shop. After going through a number of shops, I was so discouraged at one point and tried to buy. I was so happy to find my rental dress.” said Yvonne W., a customer of AT ROMANCE Bridal.

 

From August 2017 to August 2019, 53% of AT ROMANCE brides rented wedding dresses for wedding, city hall ceremony, or wedding photography. 32% of brides purchased designer wedding dresses, and the rest of 15% customized and designed their own gowns.

How do you know if renting is the right decision? Let’s break down the pros and cons of renting versus buying a dress.

 

Renting

Pros:

  •          Manageable costs at a fraction of the retail prices.
  •          The money saved could go towards a romantic and memorable honeymoon.
  •          Hassle-free! No need to take care of the dress (dry cleaning, and the preservation afterward), cleaning is included.
  •          Complimentary alteration.
  •          No need to make room in your closet for a large garment.
  •          Different dress options will be available for engagement photos and on your wedding day.
  •          Flexibility in sizes with tailored fittings. 
  •          Great variety of styles and selections.
  •          The opportunity to bring your bridal party to shop for your wedding dress instead of buying one online.

Cons: 

  •          Inventory is built around the most updated trends and popular demands of our clients, so we might not offer as many selections as compared to traditional wedding venues.
  •          The dresses provide for rental might not be brand new; however, we strive to ensure that they are in impeccable condition before they are delivered to customers. Some wear and tear are normal.
  •          Customers are required to care for the garment as per the details in the rental agreement.

Buying

Pros: 

  •          The wedding dress will be a symbolic keepsake of personal significance that you can keep forever.
  •          The dress can be passed on to the next generation as an heirloom.
  •          You will receive exact fittings with alterations.
  •          As your personal property, you can care for the dress as you please.

Cons: 

  •          Wedding dresses are expensive for a few hours of wear.
  •          There are extra expenses for dry cleaning, alterations, and preservation.
  •          A large garment will take up space at home (forever in the closet).
  •          The next generation might not consider your heirloom to be in trend anymore (material, style, color, etc).

 

 

AT ROMANCE Bridal is here to offer you the option of renting a wedding dress that you will absolutely love! Our mission is to provide brides-to-be the option of renting fabulous wedding and evening gowns in the most cost-effective and convenient way possible.

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